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First it was banner ads, and then Google AdSense and now, the newest way to make money on your WWW site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here’s how it works:

Depending upon who you ask, RSS stand for “Really Simple Syndication” or “Rich Site Summary”. Irrespective of what you call it, RSS is a way to automatically publish (syndicate) someone else’s content on your WWW site. Now don’t worry, that’s else’s content. feeds. fact, up on your site and that’s why he or she makes it useable as an RSS feed to begin with.

So what’s in it for all parties concerned?

Using RSS is a win-win for both the publisher of the content, who gets their name out to potentially thousands of sites and you, the web site owner who is putting the information onto your site.

Content, by the way, means anything that a publisher decides it means. Usual content includes news headlines, new product update notices, web blog summaries and lots of other stuff. It’s “content” that’s you.

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One eternal source of recently updated and crucial content. This content acts as natural search engine spider bait which they will fill their little tummies on and come back for more every day. Their appetence for fresh content keeps your rankings up.

Sticky Loyalty isn’t a new Ben & Jerry’s flavour, but it should be the objective of any sensible webmaster who wants to create a WWW site that visitors return to over and over again. The use of cautiously selected RSS feeds can make that happen by offering new content which can’t else.

Now don’t “But publisher’s site, mine?”. build it and they will come! Sorry, I couldn’t hold from expressing that, but it’s true. In addition to the RSS content, which they for sure can get someplace else, you are going to add your own sticky loyalty material that’s all about whatever your site is all about to begin with. That combination of your own content and the RSS feed makes visiting you a purely original experience that can’t be found anywhere else.

You don’t have to be a member of the Geek Squad to start showing RSS feeds site.

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