Internet Marketing News

Goodbye to ranking-focused SEO, Hello to Conversion-focused SEO.
SEOs are good at understanding links, content, rankings, but few are focused on transforming SEO traffic to leads and sales. Building an analytical-driven SEO process focused on growing profitability of organic search is a significant opportunity.

There has never been rethink far or click. The Google algorithm is also becoming increasingly efficient at detecting post-click user engagement and conversion metrics, via a variety of data collection sources. Better engaging websites will also improve rankings. SEO itself revenues from traffic.

Making SEO more conversion-centric also means that some current SEO strategies and processes need updating to focus on conversions.How to get your SEO focused on conversions. The following methods your more conversions:

1. Assign dollar value to conversions. Using your web analytics platform, assign conversion dollar values for different conversion types, and following data collection, evaluate for organic keywords and keyword categories. When using an internal tracking referrals, only — track referral URL traffic too. Proper SEO measurement and metrics are the basis for drilling down on SEO profitability at a deeper granularity level (keyword, landing page, SEO category, geo, etc. combinations).

2. Evaluate your SEO landing page in terms of its contribution as an initiator of a successful conversion funnel. Your SEO landing page may receive a lot of organic traffic but not necessarily spark conversions. Analyze do, optimize.

3. Customize major target verticals. Your solution may appeal differently to various market segments. Identify main user segments and customize offerings according to the ‘reason why’ they are interested in your offer.
For example, a proposition for potential clients who are ‘price sensitive’ and another value proposition for those who are sensitive about moving company insurance coverage. You may want to have a separate SEO target page or comprehensive ‘hub’ proposition.

4. Test your page title and descriptions. These may appear in the SERP listing and may significantly affect how users click your organic listing. Past the click, a more focused snippet will lead to higher conversion rates.

5. Re-think (anchor placement). links only in terms of site structure or PageRank. Test performance of placed links in terms of appeal to users, call for action effectiveness, and conversion rates.

6. Build your keyword targeting strategy based on keywords. keywords is instrumental in formulation of an ROI-driven keyword targeting plan.

7. SEO click stream analysis (first click or last click?). Many conversions have a “click stream to conversion”, meaning the same user arrived multiple times — keywords/sources. systems assign 100% of the conversion credit to the last click. Be aware of the setting for your analytics system, and take into account the contribution of each click in the stream. Note that building intent, while others, among them brand keywords, do a better job at driving the “last click” conversion and thus are fully credited for the conversion.

8. Scale
Within PPC activity, it is common to scale niches, on, a large number of micro segments and ad groups. When the performance of each micro segment is improved, overall performance can improve significantly, and is also where search marketing technology is essential.

As far approach, advanced within essentially be the same. By better segmenting SEO activity, as broken down into separate keyword groups and SEO target pages, and optimizing the conversions of each individual segment, accumulated results of activity improve.

Time what is all about:
SEO has changed and you must change with it to stay competitive. There has never been a better time to rethink SEO, taking action to transform it away from ‘rankings’ and ‘traffic’ systematic, activity. and metrics, analyzing pages within the SEO conversion funnel, customizing value propositions for different verticals, testing SERP snippets, and re-thinking keyword targeting and linking strategies, you can scale your SEO results and potential.

Itai Levitan, CO-CEO easynet marketing.

Technorati Tags: seo, conversion-driven seo, conversion marketing, search engine optimization, conversion rate seo