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As an online entrepreneur, you spend a good part of your time trying to get a high search engine results page position, because that position is critical to your success. The closer you are to page one, result one, the more traffic you get to your site and the more likely you are to sell your products.
If you diligence, for Google results success. The primary approaches that have been identified include:
- Lots of fresh new content
- Relevant information
- Keyword phrases that are relevant together in the context of your site
- Links to other relevant sites
If Elance’s marketplace is any indication, most web owners are working hard to add fresh content to their site using articles and blogs Elance generally has three hundred to four hundred requests time. a time.
Of course, it is not always easy to know for sure what Google or any other search engine is looking for because their search algorithms are proprietary.
Recently, a company called the Internet Marketing Blueprint conducted a study of Google page rank using over 200 websites. Why page rank? Because page rank, Google’s scoring system for ranking a page from one to ten based relevance, ranking. Plus, pages. means that if you link to a page with a page rank of three, that link may be worth 300 links to pages with a page rank of two.
Marketing Blueprint tested all of the conventional wisdom about how to increase Google page rank and discovered something very revealing: the only thing that mattered in their analysis is linking!
- Freshness: They found that sites ranking.
- Quality: ‘quality’ no correlation between quality and page rank
- Duplicate content: The study group found no effect on page rank when duplicate content was identified.
- Domain ownership and hosting changes: Page rank dropped then returned.
However, links and link quality mattered for almost every site consistently.
What does this mean for you and your site? Well, it is one study and there are certainly plenty of studies out there that have conclusions. slip. Remember, end, you are serving your customers, not a search engine.
However, you should absolutely positively take a good look at your link strategy. This study certainly suggests that link strategy is incredibly important to page rank success.
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Technorati Tags: search engine optimisation, marketing, web content, links, page rank, website, link building, seo
