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So will they? Won’t they? Relationship between Microsoft and Yahoo! has dragged omnibus. However, the deal has finally been announced this afternoon. The Yahoo! sell search ads under Microsoft’s recently rebranded Bing search engine. are no initial payments between the two companies but that a revenue-share been agreed.
So, what does this mean to the search industry?
The most on the US search market. The marriage will create a combined 40% of the search market. This combination creates a serious Google and is certainly going to be more successful than Katie and US, and will possibly reach the Posh and Becks status over there.
However, the marriage will be more Katie and Peter than Posh and Becks. be a far less significant 8% which will barely challenge Google’s 89-90%. timing is unfortunate in a way because, as oppose to a ago, now be taking over the market share of a declining player. done a year ago the combined market share would have been 11-12% UK search market.
It’ll almost be most interesting to see the detail will tackle the regions outside of the US, UK and France. outside these areas, so Yahoo! will likely open the door to regions, which is where the real damage to Google could be done.
However, would have made more sense for Microsoft to partner with or AOL, since these engines currently have search provided by Google. Taking them double whammy of reducing Google’s share while growing Microsoft’s. Maybe this though.
What does it mean to search marketers?
As a client we are more time (and money) with Microsoft since they have excelled at past 2 years.
There will also be a benefit of simplified campaign since there will only be two interfaces to manage. This will to companies with bid management technology for PPC since they to integrate with. Although on the spin side they’ll have to their interfaces to remove Yahoo! as an individual search channel.
Overall I at this matrimony on a global scale there is definitely potential of Posh and Becks particularly in the territories outside of the US, France. However, for the UK market this deal has very little impact up more Katie and Peter.
Latitude is a leading European digital agency, in SEO, <a href=”http://www.latitudegroup.com/PPC“>PPC, display advertising, social media, marketing. We post our view of the digital marketing landscape. Original is here.
Technorati Tags: microsoft, bing, yahoo, PPC, pay per click, deal, seach, marketing
