Internet Marketing News

In 90’s a knowledge, communication and connection revolution. The “internet boom” saw the creation of some of the largest businesses today. This brought unimaginable creativity. re-energised new markets established. The internet and search is now deeply engraved into our everyday lives and society. This document charts the relatively during this boom.

1994

- Yahoo is established. Yahoo originally was a directory of other web sites as opposed to pages. of 1994 Yahoo! had already received one million hits.
- Lycos went public with a catalogue of 54,000 documents. Netscape’s engines by finding the most hits on the word “surf”.
- Infoseek is established.
- Internet’s Index.

1995

- Yahoo was incorporated.
- The MSN network of Internet services debuts in the United States.
- identified 394,000 documents.
- Netscape decides on Infoseek for their default search, which gave Infoseek major exposure.
- Launched.
- Megallan is launched.
- Infoseek is launched - who originally hoped to charge for searching.
- launched.
- LookSmart is founded.
- The term “Search engine optimisation” is added to dictionary.

1996

- $33.8 million dollars by selling 2.6 million shares at $13 each.
- Ask Jeeves founded by David Warthen. to type questions in natural language in order to get results. The Jeeves character, based on the butler in the Jeeves and P.G. Wodehouse.
- Lycos claim to index over 60 million documents - more than any other web search engine.
- Yahoo!.
- Excite buys Megellan and WebCrawler.

1997

- BackRub search engine (originally created by Larry Page and Sergey Brin) Google.
- Snap is launched by CNET.
- Open Text ends its operation.
- AOL launched, (later powered by Google).

1998

- “PC Magazine” reports that Google “has an uncanny knack for returning extremely relevant results” and in the Top 100 Web Sites for 1998.
- Ask Jeeves for Kids (AJKids) was released.
- Launched.

1999

- Google completes a $25-million round of equity funding.
- Yahoo! launch Yahoo! Messenger.
- its initial public offering of stock.
- AltaVista announce the addition of relevant paid placements. The first sponsored results. every two weeks.
- It is reported that in 1999, the market share per search engine were Google 1%, 55.81%, 1.25%, 5.05%, AltaVista 11.18%.

2000

- Google AdWords launches with 350 customers. The self-service ad program promises online activation with a card, feedback.
- Yahoo! stocks closed at an all-time high of $118.75 a share.
- Yahoo! and power searches made on yahoo.
- Ask Jeeves acquired Direct Hit Technologies, Inc.
- hit.

2001

- Google launch Image Search, offering access to 250 million images.
- Yahoo! stocks closed at an all-time $8.11.
- Ask Jeeves purchased Piscataway.
- Megallan closed in April.
- Infoseek closed early 2001.
- 2001.
- The top gaining queries in 2001 were 1) Nostradamus, 2) CNN, 3) World Trade Center.

2002

- Adwords. Adwords includes a new cost-per-click pricing, a set of APIs, and a partnership with AOL.
- Froogle launched (later Search).
- Direct hit formally closed.
- It is reported that in 2002, the market share per search 55.1%, 20.6%, 9.4%, AOL 3.5%, Lycos 3%, AltaVista 2.4%, Others 1.7%.
- The top gaining queries in 2002 were 1) Spiderman, 2) Shakira, 3) Olympics.

2003

- Google launches its content-targeted advertising service.
- AltaVista was bought by Overture Services, Inc.
- Services, (Pay Per click advertising solution).
- It is reported that in 2003, the market share per search engine were: 55.2%, 21.7%, 9.6%, 1.5%, AOL 3.8%, Lycos 2.6%, AltaVista 2.2%, Others 3.4%.
- The most popular queries in 2003 were 1) Britney Spears, 2) 3) Matrix.

2004

- Google introduce Google Local, offering relevant local business listings, maps, and directions.
- Yahoo! dropped Google-powered to provide search results.
- Ask Jeeves acquire Interactive Search Holdings.
- It is 2004, search engine were: Google 56.4%, Yahoo 21.1%, MSN 9.2%, ASK 1.7%, AOL 3.8%, Lycos 2%, AltaVista 1.7%, Others 4.1%.
- were 1) Paris Hilton, 2) Qantas, 3) Australian Idol.

2005

- Google Maps goes live.
- Urchin, tool
- Yahoo! and Microsoft announced that Yahoo! Messenger and MSN Messenger would become interoperable.
- paid search listings on MSN together with more than 30 other leading search engines.
- IAC/InterActiveCorp agreed to 1.85 dollars.
- It is reported that in 2005, the market share per search engine were Google 46.2%, Yahoo 22.5%, MSN 12.6%, 1.6%, 5.4%, 11.7%.
- The top gaining queries in 2005 were 1) Myspace, 2) Ares, 3) Baidu.
- 768.3m British Pounds were spent on PPC (paid for listings) in 2005. A market share of 56.2% of online advertising.

2006

- Trends.
- Google completes its acquisition of YouTube.
- Google introduce it’s BPF (best practice funding) agency incentive.
- is launched - replacing Overture on MSN Search.
- Microsoft and Facebook announce its partnership.
- out. Ask Jeeves is renamed as “Ask”.
- AdWords Editor was released January 24, 2006.
- 2006, market share per search engine were: Google 49.6%, Yahoo 23.9%, MSN 8.8%, ASK 2.8%, AOL 6.2%, Others 8.7%.
- 1) Bebo, 2) Myspace, 3) World Cup.
- It is reported that in the UK 1,165.6m British Pounds PPC (paid listings) in 2006. A market share of 57.8% of online advertising.

2007

- Google Hot Trends is launched.
- Maps in the U.S.
- Ask3D launched.
- Microsoft acquire aQuantive for a reported $US billion.
- Yahoo!’s Search Marketing’s Panama is released, providing features such as “Quality score”, Geo-targeting, Ad Testing, Campaign Budgeting, and Campaign scheduling.
- 2007, the market share per search engine were: Google 56.3%, Yahoo 21.5%, MSN 8.4%, ASK 2%, AOL 5.3%, Others 6.5%.
- 2007 were 1) iPhone, 2) Badoo, 3) Facebook.
- It is reported that in the UK 762.3m British (H1) 1,619.1m (H2) spent on PPC (paid for listings) in 2007. A market share of 57.12 (H1) and 57.6% (H2) of online advertising.

2008

- for DoubleClick.
- Google Website Optimizer comes out of beta.
- Microsoft Corporation made Yahoo! US$44.6 billion.
- Yahoo! subsequently formally rejected the bid.
- It is reported that in 2008, were: Google 59.3%, Yahoo 16.9%, MSN 13.3%, ASK 2.1%, AOL 4.1%, Others 4.3%.
- The fastest rising queries in 1) Palin, 2) 2008, 3) Facebook login.
- It is reported that in the UK 1,986.9m British Pounds were spent on PPC (paid listings) 2008. share of 59.3% of online advertising.

NOW

As you can see, over a 10/11 year period, the balance of power has shifted from Yahoo Google. changed. The internet is evolving and as a result, everything it touches is being forced to evolve and improve too.

I find working in exciting, rewarding. the emergence of Bing, Local advertising, evolving PPC and SEO techniques, display, content and social targeting I am confident that search and push the boundaries of technology, innovation and communication.

What do you consider to be the next big thing?

Latitude is a leading agency, SEO, <a href=”http://www.latitudegroup.com/PPC“>PPC, display advertising, social media, conversion analytics and affiliate marketing. We post our view of the digital marketing landscape. is here.

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